Feasibility study for a women’s spa project

Study request

Feasibility study for a women’s spa project with a capital of one million dollars from Mashroo3k Feasibility Studies Company. The project depends on establishing an integrated spa center that provides many cosmetic services for women (skin, body and hair). The center includes the best devices with modern technologies to provide massage services, steam sessions, hair styling, nail care, steam rooms (sauna), Moroccan bath, and a makeup and cosmetics department.

share capital

Rate of return

Recovery period Second year

Project Description

Project Description

A women’s spa project is considered one of the profitable commercial projects that generate a rewarding financial return, given that Arab women care about their appearance and beauty most of the time. Therefore, the feasibility study of a women’s spa project depends on providing the appropriate atmosphere and place for this, starting with the decor and colors, passing through the various devices and services that make it a distinctive place for women that provides the highest levels of luxury and provides integrated beauty services. Since such services require a long time to stay inside the center, the center has a buffet to serve hot and cold drinks inside the place.

Project Services

Project Services

  • Moroccan bath services.
  • Skin and body scrub services.
  • Talion skin care services.
  • Talion body care services.
  • Hand and foot care.
  • Manicure and pedicure services.
  • Hair care services.
  • Hair treatment services.
  • Makeup.
  • Hot and cold drinks.
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project features
  • Study Contents
  • Sector Indicator
  • The project as an investment opportunity
مؤشرات القطاع
  • A special and quiet place for ladies to gather
  • Enjoy an atmosphere of psychological comfort and tranquility
  • Providing distinctive and diverse cosmetic services for women
  • Serving hot and cold drinks
  • Having a professional and distinguished team
  • Good dealing with customers and knowing their desires
  • Organization and sophistication in providing customer services
  • The architectural splendor of the project
  • Extreme care in maintaining operating supplies
  • Building a strong relationship with customers, making the place the customer’s first choice.
  • Study the project idea, its components, and its nature.

Executive Summary

  • About the project
  • Financial indicators
  • Justifications for establishing the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results

Study of project services/products

  • Study of project services/products
  • Description of the project and all its products/services

Market Size Study

  • Familiarity with distribution channels
  • Consumer behavior, desires and nature
  • Competitors’ products or services, and what their strengths and weaknesses are.
  • Nature of the market and its characteristics
  • The volume of demand for the product or service provided
  • Available share of target market
  • The best way to market

Risk study

  • Identify risks
  • Impact of risks on the project
  • Risk prevention methods

Technical study

  • Detailed description of project products Expected production capacity Determination of investment costs
  • Determine the volume of electrical energy and water
  • Determine the project’s labor needs
  • Determine project requirements
  • Construction and building cost calculation
  • Total Capital Calculation
  • Determine annual operating costs
  • Determine the amount of working capital

Financial study

  • Total investment costs required for the project
  • Organizing the cash flow and income statements as well as the financial position statement for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities.
  • The optimal financing structure for the project in light of the investors’ capabilities and in light of the financing granting conditions
  • Project financial indicators and sensitivity analysis

Organizational and administrative study

  • Project manpower
  • Organizational structure
  • Job Duties
المشروع كفرصة استثمارية

Entertainment Sector in the GCC

Believing in the role of the entertainment sector in building non-rentier economies, Mashroo3k  Consultancy presents key indicators of the industry in the GCC countries:

  • The total number of museums in the GCC: 306 museums
  • Total visitors to these museums: 6,032,840 visitors
  • Total number of hotel establishments: 11,119 establishments

Entertainment in Saudi Arabia

  • Total entertainment events: 690 events, spanning 9,784 days
  • Total event attendees: 34,699,458 individuals
  • Number of archaeological, historical, and heritage museums: 33 museums
  • Number of private museums: 195 museums
  • Total archaeological sites: 8,499 sites
  • Annual visitation permits issued for these sites: 178,020 permits
  • The entertainment sector is expected to contribute 4.2% to Saudi Arabia’s GDP in the coming years.

Entertainment in the UAE

  • Total museums: 41 museums
  • Total visitors to museums: 2,322,807 visitors
  • Total public parks: 260 parks

Entertainment in Oman

  • Total museums: 12 museums
  • Annual visitors to museums: Over 408,000 visitors
  • Total forts and castles: 51 forts and castles
  • Annual visitors to forts and castles: 427,000 visitors

Entertainment in Qatar

  • Total sports facilities: 291 facilities
    • Football stadiums: 90 stadiums
    • Indoor halls: 37 halls
  • Total cinemas: 99 cinemas
    • Seating capacity: 14,108 seats
    • Total films screened annually: 3,549 films
  • Total annual visitors to museums and exhibitions: 1,038,470 visitors

Entertainment in Kuwait

  • Total visitors to Kuwait Touristic Enterprises Company services: 1,308,514 visitors
  • Total museum visitors: 108,987 visitors
  • Total libraries: 814 libraries
  • Total classified books in libraries: 2,087,513 books

GCC Entertainment Investments

GCC governments are investing heavily in entertainment to enhance quality of life and provide high living standards. Recent years have seen a surge in parks, live entertainment, and visual and performing arts initiatives.

  • The GCC entertainment and hospitality construction market is expected to reach $642.3 billion by 2023, up from $466.9 billion in 2019.
  • According to the United Nations World Tourism Organization, GCC countries are expected to receive 195 million visitors by 2030.

Global Entertainment Sector

  • In 2021, the global entertainment and media market 
مؤشرات المشروع

Mashroo3k Consulting recommends investing in the entertainment sector due to the following:

In 2021, global video game revenues totaled $214.2 billion and are expected to rise to $321.1 billion.
Global cinema revenues are expected to grow by an average of 20.4% between 2021 and 2026.
According to Citibank, the Metaverse will offer investment opportunities worth $13 trillion by 2030.
Global spending on VR increased by 36.5% in 2021 to $2.6 billion and is expected to grow at a CAGR of 24.1% between 2021 and 2026 to reach $7.6 billion.
Console gaming revenues are expected to grow at an average annual rate of 2.2% during the period (2021-2026). PC gaming revenues are expected to grow at an average annual rate of 4.6% during the period (2021-2026).


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