A mall project feasibility study is a vital document for assessing the project’s potential for success in a competitive market full of opportunities and challenges. The study addresses the criteria according to which the site must be chosen to ensure the flow of the target audience. It also analyzes the needs of potential customers and their purchasing behaviors, in addition to studying competitors and evaluating their strengths and weaknesses. The study does not neglect to divide the project’s spaces and state its facilities and designated areas such as shops, cafes, restaurants, cinemas, games, as well as parking lots, event areas, exhibitions, and others. To ensure the sustainability of the project, the study details the initial and operational costs, then shows the sources of revenue, the rate of return on investment, the break-even point, and the payback period. The study takes into account the marketing strategy of the mall and explains the mechanism through which the audience can be attracted, such as using social media, sponsored advertisements, and marketing through influencers. In addition to how promotional events are organized and global brands are attracted.
The mall project is an integrated shopping and entertainment destination, providing an exceptional experience that combines modernity and diversity to meet the needs of customers with different interests. The mall is characterized by a strategic location that is easy to access, ensuring a continuous flow of visitors from families and individuals, and making it a major attraction for local and international brands. The project includes a wide range of stores specializing in fashion, electronics, home supplies, and cosmetics, in addition to a restaurant and cafe area. The mall contains modern entertainment facilities, such as cinemas, family play areas, and spaces designated for events and promotions, enhancing its position as a major destination for entertainment and shopping. To ensure the comfort of visitors, the mall provides advanced facilities that include ample parking spaces, smart crowd management systems, and high-end services such as information desks and personal assistance. The project relies on a modern architectural design that combines aesthetics and functionality, while providing open spaces and natural lighting that satisfy all visitors.
Executive Summary
Study of project services/products
Market Size Study
Risk study
Technical study
Financial study
Organizational and administrative study
The Service Sector in the Gulf Cooperation Council (GCC) Countries
According to macroeconomic sector theory, the economy is divided into three main sectors:
The service sector is a major sector in Saudi Arabia, encompassing:
Key indicators of the sector in Saudi Arabia:
The service sector is the largest contributor to global GDP, accounting for more than three-fifths of total economic output. Unlike manufacturing sectors that produce tangible goods like automobiles and furniture, the service sector is based on intangible services such as banking, healthcare, transportation, hospitality, and entertainment.
This data underscores the importance of the service sector both globally and within the GCC, making it a crucial area for economic growth and investment.
Mashroo3k Consulting recommends investing in the services industry, as its contribution to global GDP rose from 62.8% in 2010 to 65.7% in 2020. According to World Bank data, this industry’s contribution to global GDP will rise to 69.6% by 2030.
