Mashroo3k Economic Consulting Company offers a feasibility study for a chips and crackers factory project, with the highest return on investment and the best payback period. This study is based on a series of in-depth studies of the Iraqi market size, an analysis of local and foreign competitors’ strategies, and the provision of competitive pricing.
Potato chips are a food industry that is enjoying increasing consumer demand. Therefore, the idea of establishing a new chips and crisps factory is one of the successful projects implemented by Mashro3ak Economic Consulting in the Iraqi market.
The potato chip manufacturing process begins with peeling and slicing potatoes into thin slices. The frying process then begins, followed by the addition of spices, flavor enhancers, and preservatives to ensure the product’s shelf life is extended. Chip and cracker factory products target a wide range of consumers, including wholesalers, retailers, small shops, and various supermarkets.
Chips are a highly consumed food product and highly competitive in the Iraqi market. Therefore, one of Mashroo3k’s top priorities when planning to establish a chips and crackers factory was to conduct a detailed marketing study that clarifies the market situation and available marketing opportunities. This study aimed to develop the products’ competitive advantages and achieve the highest return on investment.
Mashroo3k Economic Consulting provides investors interested in investing in a potato chips and snacks factory project with a set of specialized feasibility studies based on up-to-date databases specific to the Iraqi market. This helps ensure the project’s success, achieves the highest return on investment, and provides the best payback period. This is achieved through a series of in-depth studies of the Iraqi market size, analysis of local and foreign competitors’ strategies, and the ability to provide competitive pricing.
Product quality is a key factor in determining its competitiveness. Therefore, your project company includes in its feasibility studies for a chips and crackers factory project the quality standards required for the factory’s products, based on approved health standards and competitor comparisons. This helps the product achieve the desired trust with consumers and capture its share of the market.
Mashroo3k Economic Consulting Company is keen to ensure that its chips and crackers factory project features the latest production lines and advanced packaging technology, in addition to relying on an advertising and publicity team that is distinguished by its ability to innovate and renew.
Mashroo3k Economic Consulting Company directs Iraqi investors who wish to invest in a chips and crackers factory project, or develop existing projects, to seek the advice of specialized consultants through Mashroo3k Company, to help them determine the best methods and approaches for developing the factory’s products and enhancing its competitive advantages.
Executive Summary
Study of project services/products
Market Size Study
Risk study
Technical study
Financial study
Organizational and administrative study
The Gulf Cooperation Council (GCC) countries account for 0.7% of the world’s population. However, they contribute 3% of global spending on processed food and beverages, totaling $102 billion out of $3.4 trillion worldwide. This indicates higher per capita food consumption in the region, surpassing the global average.
This is not surprising, considering that the GCC population exceeds 58 million, with 56.3% of residents aged 25 to 54 years—a young and active demographic that significantly drives the food industry.
Saudi Arabia accounts for 59.7% of the GCC’s total population and holds a 53% share of the region’s food and beverage market. Given this, “Mashroo3k” presents key indicators of this vital sector in the Kingdom based on the latest available statistics: