Chips and Crackers Factory

Study request

Mashroo3k Economic Consulting Company offers a feasibility study for a chips and crackers factory project, with the highest return on investment and the best payback period. This study is based on a series of in-depth studies of the Iraqi market size, an analysis of local and foreign competitors’ strategies, and the provision of competitive pricing.

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Rate of return

Recovery period Third year

Description of a chips and crackers factory project

Description of a chips and crackers factory project

Potato chips are a food industry that is enjoying increasing consumer demand. Therefore, the idea of ​​establishing a new chips and crisps factory is one of the successful projects implemented by Mashro3ak Economic Consulting in the Iraqi market.

The potato chip manufacturing process begins with peeling and slicing potatoes into thin slices. The frying process then begins, followed by the addition of spices, flavor enhancers, and preservatives to ensure the product’s shelf life is extended. Chip and cracker factory products target a wide range of consumers, including wholesalers, retailers, small shops, and various supermarkets.

Chips are a highly consumed food product and highly competitive in the Iraqi market. Therefore, one of Mashroo3k’s top priorities when planning to establish a chips and crackers factory was to conduct a detailed marketing study that clarifies the market situation and available marketing opportunities. This study aimed to develop the products’ competitive advantages and achieve the highest return on investment.

Mashroo3k Economic Consulting provides investors interested in investing in a potato chips and snacks factory project with a set of specialized feasibility studies based on up-to-date databases specific to the Iraqi market. This helps ensure the project’s success, achieves the highest return on investment, and provides the best payback period. This is achieved through a series of in-depth studies of the Iraqi market size, analysis of local and foreign competitors’ strategies, and the ability to provide competitive pricing.

Chips and Crackers Factory Products

Chips and Crackers Factory Products

Product quality is a key factor in determining its competitiveness. Therefore, your project company includes in its feasibility studies for a chips and crackers factory project the quality standards required for the factory’s products, based on approved health standards and competitor comparisons. This helps the product achieve the desired trust with consumers and capture its share of the market.

Mashroo3k Economic Consulting Company is keen to ensure that its chips and crackers factory project features the latest production lines and advanced packaging technology, in addition to relying on an advertising and publicity team that is distinguished by its ability to innovate and renew.

Mashroo3k Economic Consulting Company directs Iraqi investors who wish to invest in a chips and crackers factory project, or develop existing projects, to seek the advice of specialized consultants through Mashroo3k Company, to help them determine the best methods and approaches for developing the factory’s products and enhancing its competitive advantages.

Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicators
  • The project as an investment opportunity
مؤشرات القطاع
  • Potato chip production by exploiting the available resources in the Hail region, as it is one of the most important agricultural regions and has an abundance of raw materials (potatoes).
  • Creating new investment opportunities with good returns.
  • Achieving a good return for the project owner.
  • Employing the workforce and improving their economic and social status.
  • Achieving good returns, cash flows, and added economic value.
  • Optimizing the project’s resources and assets.
  • Achieving a high level of quality.
  • Maintaining competitive prices that enable the project to achieve its target share.
  • Contributing to meeting part of the growing demand for potato chips.
  • Using the latest technologies in the field of potato chips manufacturing and training workers on them.

Executive Summary

  • About the project
  • Financial indicators
  • Justifications for establishing the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results

Study of project services/products

  • Study of project services/products
  • Description of the project and all its products/services

Market Size Study

  • Familiarity with distribution channels
  • Consumer behavior, desires and nature
  • Competitors’ products or services, and what their strengths and weaknesses are.
  • Nature of the market and its characteristics
  • The volume of demand for the product or service provided
  • Available share of target market
  • The best way to market

Risk study

  • Identify risks
  • Impact of risks on the project
  • Risk prevention methods

Technical study

  • Detailed description of project products Expected production capacity Determination of investment costs
  • Determine the volume of electrical energy and water
  • Determine the project’s labor needs
  • Determine project requirements
  • Construction and building cost calculation
  • Total Capital Calculation
  • Determine annual operating costs
  • Determine the amount of working capital

Financial study

  • Total investment costs required for the project
  • Organizing the cash flow and income statements as well as the financial position statement for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities.
  • The optimal financing structure for the project in light of the investors’ capabilities and in light of the financing granting conditions
  • Project financial indicators and sensitivity analysis

Organizational and administrative study

  • Project manpower
  • Organizational structure
  • Job Duties
المشروع كفرصة استثمارية

The Gulf Cooperation Council (GCC) countries account for 0.7% of the world’s population. However, they contribute 3% of global spending on processed food and beverages, totaling $102 billion out of $3.4 trillion worldwide. This indicates higher per capita food consumption in the region, surpassing the global average.

This is not surprising, considering that the GCC population exceeds 58 million, with 56.3% of residents aged 25 to 54 years—a young and active demographic that significantly drives the food industry.

Saudi Arabia’s Food and Beverage Market

Saudi Arabia accounts for 59.7% of the GCC’s total population and holds a 53% share of the region’s food and beverage market. Given this, “Mashroo3k” presents key indicators of this vital sector in the Kingdom based on the latest available statistics:

  • By the end of Q2 2021, there were 916 operating food manufacturing plants, with 249 under construction.
  • The beverage industry had 209 factories, with 71 under construction.
  • Food manufacturing plants represent 11.1% of all operating factories (8,258 in total), while beverage factories account for 2.5%.
  • Saudi Arabia’s food and beverage market was valued at 168.8 billion SAR.
  • By the end of 2021, food consumption reached 221 billion SAR, growing at a 6% annual rate.
  • According to global reports, food consumption in Saudi Arabia was valued at $70 billion, making up 60% of the GCC’s total food consumption.
  • The fast-food market in Saudi Arabia is projected to reach $4.5 billion within the next three years.
  • The organic, healthy, and specialty food market in the Kingdom is valued at $27 billion, while the halal food market is worth $6 billion.
  • Saudi Arabia imports $14.5 billion worth of food and beverages annually.
  • In 2020, operating expenses for food and beverage services were estimated at 34,032.10 million SAR, up from 30,069.23 million SAR in 2018.
  • Operating revenues for food and beverage services were valued at 61,557.77 million SAR in 2020, compared to 54,866.87 million SAR in 2018.
  • By 2027, operating expenses for food and beverage services are expected to reach 52,489.34 million SAR, while operating revenues are forecasted to hit 92,084.64 million SAR.
  • The total expected operating revenue for Saudi Arabia’s food manufacturing industry in 2027 is projected to be 128,540,573 thousand SAR.

Global Food Industry Overview

  • According to UNICEF, the global malnutrition rate increased to 9.8% in 2021.
  • 702 to 828 million people worldwide suffer from hunger.
  • The global food market revenue is approximately $8.66 trillion.
  • 7.8% of total food market revenue is generated through online sales.
  • 9.4 billion tons – total global primary crop production.
  • 337 million tons – global red and white meat production.
  • 883 million tons – total fruit production worldwide.
  • 1,128 million tons – total vegetable production worldwide.
  • 201 million tons – total vegetable oil production worldwide.
  • 883 million tons – total milk production worldwide.
  • 83 million tons – total egg production worldwide.
مؤشرات المشروع
  • The fast food market in Saudi Arabia is expected to reach $4.5 billion in the next three years.
  • The market for organic, health, and specialty foods in the Kingdom is estimated at $27 billion, and the halal food products market is estimated at $6 billion.
  • Saudi Arabia’s food and beverage imports are estimated at approximately $14.5 billion annually.
  • In 2020, operating expenses for food and beverage services were estimated at approximately SAR 34,032.10 million, compared to SAR 30,069.23 million in 2018.
  • Food and beverage services operating revenues were estimated at SAR 61,557.77 million in 2020, compared to SAR 54,866.87 million in 2018.
  • Food and beverage services operating expenses are expected to reach SAR 52,489.34 million in 2027. Operating revenues from the same activities are expected to reach
  • 92,084.64 million riyals (2027 AD).

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Chips and Crackers Factory
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