European Society for Opinion and Marketing Research

The European Society for Opinion and Marketing Research (ESOMAR) is dedicated to contributing to the field of social research and data analysis, using the latest statistical and analytical techniques for the social and behavioural sciences, and applied data science.

About the European Society for Opinion and Marketing Research

The European Society for Opinion and Marketing Research was founded in 1947 in Amsterdam, the Netherlands, as a non-profit membership organization concerned with establishing ethical and professional values ​​in the international market, in partnership with the International Chamber of Commerce.

Objectives of the European Society for Opinion and Marketing Research

The European Society for Opinion and Marketing Research provides a large and accurate database on the size and needs of the Arab and global market, which helps support providers of goods and services, governments, non-profit organizations, institutions and individuals to make sound investment decisions. Research World Magazine, produced by the European Society, is one of the most widely circulated magazines in the world, with more than 20,000 copies distributed across the European continent.

European Society for Opinion and Marketing Research Services

The European Society for Opinion and Marketing Research provides professional leaders and entrepreneurs with a range of services that help them learn about the latest trends and applications and make the most of the statistics and analytics system. The most prominent services of the European Society include:

  • Building a community of students, alumni and professionals.
  • Support academics and organizations and coordinate theory and practice.
  • Support academic community activities to facilitate access to shared knowledge from insight and analytics institutions around the world.
  • Aligning the community through its shared values ​​around the responsible and ethical use of data, research and insights.
  • Support government officials to better understand the value proposition for communities and how to operationalize visions and achievements.
  • Helping society better understand the work entrepreneurs do to improve people’s lives.
  • Protect individuals by providing free mechanisms to raise concerns about research that does not meet European Society requirements.

 

 

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